When people want to find the best medical spa or hair salon in their area, one of the first things they'll do is head to Google or another search engine and search for “salon near me” or “spa near me.” They may also search for the specific services they want to receive. Search engine optimization (SEO) is a group of practices your salon can use to ensure you appear at the top of the search engine results pages (SERPs).
Keeping your business website and social profiles updated helps improve your salon or medical spa SEO, which makes your business more visible online. The more users see your site, the more clients you can gain.
Maintain accuracy in search results with direct connections to hundreds of digital platforms—such as Google, Yelp, Amazon Alexa, Facebook, and many more—where your customers look for answers. Easily update key information across digital platforms so consumers receive accurate answers wherever they look for information about your business.
Quickly request, monitor, and respond to customer reviews across multiple digital platforms to uncover new opportunities to improve your business, book more appointments, and boost sales. A single dashboard displays all your client reviews for all locations in one place — making brand management easier than ever.
Do you take online appointments? What are your holiday hours? Do you accept contactless payments? What services do you offer? Consumers are asking questions about your business. Appearing in search results when it matters most drives more clicks and conversions for your salon or spa—driving additional revenue for your business. Meevo's Online Presence Management solution helps you increase your discoverability, improve your customer experience, and operate more efficiently to grow your business.
Meevo's online presence analytics give you a holistic view of total impressions, clicks, and other data so you can better understand what your customers are looking for online and how they are interacting with your brand.
Social Posting made easy! Add content to your Facebook Page and Google Business Profile all in one place right inside Meevo. Choose to post updates immediately or schedule them for a later date and time to optimize engagement and performance. You can even comment on your Facebook updates in real-time! Social Posting comes included in all Meevo subscriptions at no extra cost.
Automatically alert visitors through email or text to rate their service and service provider at checkout time, view their feedback in Meevo, and automate which ratings get published.
Keywords are at the heart of SEO, but using them strategically is most beneficial (keyword stuffing can actually hurt your search results). Incorporate keywords, such as the types of services you offer, your location, and whether you operate a hair salon, spa, or medical spa, into your website's content and company description.
Take a proactive approach to improving your salon's reputation by asking clients to leave reviews when they check out. Those reviews will then get published online, providing social proof of your business and potentially encouraging new clients to book with you.
Consider what information potential clients need and want when they search for “day spa near me” or “eyebrow waxing near me.” Then, make sure your website delivers that to them. Double-check to ensure your site and social profiles are user-friendly on any size screen.
Make a point to regularly update your salon's profile information, including new hours, stylists, or services you offer. Updating your information regularly makes it easy for clients to get accurate details when they want to schedule an appointment. It also signals to the search engines that your salon is still open and active, which helps boost its ranking on SERPs.
